Standard Marketing Is a Waste of Time

WHY STANDARD MARKETING IS A WASTE OF TIME

In 2019 everybody, every business, every commercial organisation has access to the tools needed to shine a light on their offers and generate profitable new business. The combination of online platforms and offline activity now creates a very level playing field in virtually every niche/sector/marketplace in Australia.

Yet there are still collosal underground goldmines untapped by 99% of Australian businesses because it’s easier to believe the nonsense promises that most marketing people make about the HUGE impact their bog standard/buy it on any street corner service will make to your business.

THE AGE OF USING ONLINE PLATFORMS IN A STANDARD TEMPLATISED WAY IS DEAD.

The words Marketing, Social media and Google are now such a commodity, it’s the strategy that interacts between them as well as the outside influences that fill in the gaps.

At a recent event the Chemist Wearhouse CEO admitted that it was only when his thinking became unshackled that the business truely found another gear. He said his mindset changed from “how many clicks can we get, what’s our average cost to acquire a customer….etc” to I just want a killer offer and to put it everywhere that my prospective customers are. 

Getting hung up on non scalable metrics is the single biggest mistake being made in business in Australia.

Using online platforms to reach the right people with the right message at the right time has never been so viable but it needs outside the box strategy.

That’s why we created The New TV.

The New TV is what it says on the tin. A TV channel for your business. A broadcasting channel to inform and delight, whilst embedding a sales message. It’s a subtle sales tool, not a sledgehammer.

Inform.Delight.Goodwill.Hearts & Minds.
Authority.Positioning.Killer Offer.

Forget Standard Marketing – Make 2019 The Year Your Business Does Things Differently