Momentum

Why spending money on standard marketing is a waste of time

Momentum is an amazing thing. Scientists have ways of describing that incredible energy that enables forward movement from stationery.

The standing start is so damn hard to generate forward motion.

Look at the split times for Usain Bolt’s 100 metres:

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He was the ultimate human machine yet at his peak he ran more than twice the speed over the last 10 metres as over the first 10.

Momentum in Business is the holy grail. Most businesses fail because they never get it, far less fail because they get it but can’t maintain it.

Momentum in Business is liquid gold flowing down a river.

…….And that’s where Marketing and Advertising comes in. It is the fuel that powers Momentum.

Marketing and Advertising causes sales which causes Growth.

Yet modern technology and tools enable a much higher level of alchemy because in the right hands and with the right mind engaged they enable compounded sales, through identifying and engaging with your best prospects rather than wasting time with your worst.

THE GAME IS CHANGING RAPIDLY.
OPPORTUNITY HAS NEVER BEEN SO GREAT!